Скачать или смотреть #54 - The Serial Entrepreneur Making Sober Sexy Ft. Lyre's Co-Founder Carl Hartmann

In this episode of The Meaning Business Podcast, we sit down with Carl Hartmann, serial entrepreneur and Co-Founder of Lyre’s Non-Alcoholic Spirits, to talk about building global brands, innovation, and redefining what it means to enjoy a drink — without the alcohol.

Carl shares his journey from startup founder to international success, and how Lyre’s made “sober sexy” by challenging industry norms, scaling fast, and keeping purpose at the heart of every decision.

💡 In this episode:

• How Lyre’s became a global phenomenon
• The mindset behind serial entrepreneurship
• Building a purpose-driven business
• Innovation and risk-taking in competitive industries
• Why the future of “sober curiosity” is only getting started

🎁 LYRE’S GIVEAWAY

We’re giving away three bottles of Lyre’s to three lucky listeners!
To enter, simply answer this question:

“What helped make Lyre’s the cult brand it is today?”

👉 The answer is hidden in this episode — listen closely between the 52–54 minute mark!
Once you’ve got it, email your answer to [email protected] for your chance to win.

🎙 Hosted by Bruce Coudrey & Peter Spinda

👉 Follow The Meaning Business Podcast

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Website: benchmarkbusiness.com.au

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