Скачать или смотреть How PopMart Went From One Store in Beijing to 300+ Locations Worldwide

In 2010, PopMart was a single toy store in a Beijing mall selling quirky collectibles nobody outside China had heard of.

Today? 300+ stores across 23 countries.
A billion-dollar valuation. Lines wrapped around blocks in New York, Paris, Singapore, and Dubai. And a fanbase so obsessed they're buying $50,000 collectible figures.

This wasn't gradual growth. This was aggressive, calculated global domination and they did it by breaking every traditional retail rule.

This video breaks down PopMart's 5 bold strategic moves that took them from local brand to global phenomenon, and how they're rewriting the playbook on international expansion.

What you'll learn:
How PopMart strategically chose which countries to enter (and why they skipped the "obvious" markets first)
The store location strategy that turns retail spaces into destination experiences
Why they opened 100+ stores during the pandemic when everyone else was closing
How they used "drop culture" to create global hype and lines around the block
The licensing partnerships that gave them instant global credibility (Disney, Marvel, Warner Bros)
How they turned stores into content creation hubs (Instagram-worthy spaces that market themselves)
The expansion model that scales: franchises vs. owned stores vs. pop-ups

The counterintuitive play: While DTC brands were going digital-only, PopMart doubled down on physical retail and it made them billions.

Book a brand expansion strategy call → spectup.com

Real question: Would you rather build a digital-only brand or invest in physical retail experiences? Drop your take below, this debate is heating up.

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