Скачать или смотреть JEEP - Original Copies - Case Study

Jeep is the most copied Automotive brand. But Jeep isn’t a car. It’s a way of life. Jeepers have powerful bonds with their vehicles. Their Jeeps are an extension of their personalities.

So instead of promoting another Jeep our competitors could copy, we replaced it with a range of Jeeps no other brand could copy – the cars of our community. Their passion for our cars is our greatest advertisement.

At Jeep, we build machines. But it’s only when you get behind the steering wheel that a Jeep’s soul is born. You can buy a Jeep lookalike anywhere, but a real Jeep will look like you. We don’t make Jeep. You do.

Credits
Client: Jeep
Agency: Publicis Middle East
Chief Creative Officer: Rafael Augusto
Executive Creative Director: Tuki Ghiassi
Creative Director: Anton Marais
Associate Creative Director: Oussama Founi
Associate Creative Director: Per Kristian Morck
Senior Art Director: Vinicius Maldonado
Senior Copywriter: Pablo Tesio
Senior Art Director: Stefano Chiabrando
Senior Copywriter: Johan Granados
Art Director/Editor: Abdullah Samir
Art Director: Randy Balbon
Motion Designer: Louis Borniche
Senior Designer: Hamdan Muhsen
Editor: Yousef Azhari
Arabic Copywriter: Kamel Zeitouny
Producer: Yousra Elharouni
Business Lead: Jean Traboulsi
Business Director: Stuart Randall
Communication Manager: Alessandra Ziade
Project Manager: Karim El Habre
Senior Manager - Content: Maryam Audi
CGI/Retouching: Leap Studios
Music composition: STAUB Audio
Sound design / Mix: Source Sound LA
Post: LZRD