Скачать или смотреть 3-Hour Instagram Lives That Sell 1,500 Items Weekly | Local Retail Success Story

Laura Anastasi runs Children's Orchard in Amesbury, MA - a kids' resale store that proves brick-and-mortar isn't dead. After buying the business just 6 months before COVID hit, she was forced to pivot fast. What started as survival turned into a social media sales machine.
In this episode, you'll learn:

How 3-hour Instagram Lives generate consistent sales (without paid ads)
The Venmo-and-pickup model that turns followers into buyers
Why she moved from 1,600 to 5,000 sq ft during uncertain times
How to maintain quality standards when buying 1,500 items weekly
Building customer trust that lets people buy "sight unseen"
The inventory management system behind constantly changing stock

Key timestamps:
0:00 - Intro
2:15 - How she became an owner (spoiler: terrible timing)
6:30 - The COVID pivot that changed everything
12:45 - Instagram Live selling walkthrough
18:20 - Why paid ads didn't work for this business
21:10 - Moving to Amesbury and 3x the space
26:40 - Inventory management for unique items
30:15 - Future plans and underserved markets

Connect with Children's Orchard Amesbury:
📍 58 Macy Street, Amesbury, MA
📱 Instagram: @childrenorchardamesbury