Jesel Custom Shop

For years the business model in the performance aftermarket was "build it, and they will come". That was fine when racing was more homogenized and there was just a handful of engines and cylinder heads being used for competition. Deciding what needed to be built was fairly simple, and a manufacturer could be confident that they would sell enough parts to cover its tooling and development costs.

The Jesel Custom Shop business model is "ask, and we will build it". And it seems to be working very well. In 2011 customers sent Jesel 126 different cylinder heads for which it designed and built application specific shaft rocker systems. The Custom Shop designed more than 134 custom billet rocker stands, and more than 247 custom cam cores. Several new belt drives rolled out of the Custom Shop as well as thousands of steel rockers, many for Top Fuel and Funny Cars.

If you have a project you'd like to discuss with us, please feel free to visit us at www.jesel.com or contact us at [email protected]