Скачать или смотреть Ep. 94: [Feature Friday] Why Your Brand Needs a Purpose | Chip Walker

In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it’s so important for brands to have a purpose and use movement thinking to create powerful business operations.

Chip is a brand, business and cultural strategist, keynote speaker, and author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company. He has designed and developed groundbreaking market research and grown significant brand identities for some of the world's most iconic brands like PepsiCo, Morgan Stanley, & Heineken.

Movement Thinking is centered around empathy and starts with the human. It also recognizes that the most significant change happens through cultural movements. Leaders like you can learn how this foundation can engage and mobilize the people that matter to your brand inside and out, no matter what your business enterprise may be like—even if you’re an artist working on a creative project!

#ROIOnlinePodcast #ChipWalker #MovementThinking #StrawberryFrog #ROIOnline
#ROI #GoldenNugget #BrandNeedsPurpose #Brand #Purpose #ConnectionHuman #BrandStrategy #GrowBusiness #CreateBusinessOperations #BusinessBranding

00:00 Inspired By The Purpose
00:13 Intro
01:13 Movement Marketing
06:34 Breaking Down Movement Thinking
13:12 Bank Example
14:39 Empowerment
19:06 Merging the Creative and Business Domains
22:54 How to start a Social Movement?
24:46 How to Write a Brand Purpose?
26:23 Setting a Company Purpose
28:03 Purpose of Leadership
29:54 The Golden Question
36:38 Purpose Power Summit
38:02 Strawberry Frog
40:24 Outro

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👉Learn more about Chip here ⇒
  / chipwalker  
https://strawberryfrog.com/

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👍 “Learn about Chip and Scott Goodson's book ➡️
Activate Brand Purpose
https://www.activatebrandpurpose.com/
https://amz.run/4aJ7

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👉Learn more about the Purpose Power Summit happening on June 15!
https://www.purposepowerindex.com/pur...

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