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SWOT Analysis refers to the process that helps an organization identify both external and internal factors that has an impact on future performance.

SWOT Analysis is a powerful tool to analyze strengths, weaknesses, opportunities, and threats that an organization has to face.

SWOT includes

STRENGTHS refers to the qualities that help to achieve organizational goals.

WEAKNESSES refers to the drawbacks that stop achieving organizational goals.

OPPORTUNITIES refer to external events that help to achieve organizational goals.

THREATS refers to external events that harm organizational performance.

Amazon – SWOT Analysis

Revenue and Margins

On 30 September 2020, the net sales saw a rise of 37.4% and were estimated at 96.15 billion dollars.

Strong Brand Name

Amazon is a global e-commerce brand with an established and strong brand name.

Largest Merchandise Selection

3 million products have been sold on the Amazon platform till 2018. It is one of the largest merchandise selection brands all over the world.

Technology

The company has integrated the latest technology in its system like Go Cashier-less and Anticipatory Shipping Model.

Amazon Prime Membership Base

The prime members spend 1400 dollars on average.

Amazon Big data

Amazon Big data collects 2000+ real-time and historical data points on every order.

Sellers Base

Amazon has a seller base of more than 2.5 million

Lack of Physical Stores

Slow adoption of physical outlets

Imitable business model

Competitors can build similar e-commerce websites

Limited penetration in developing markets

There is minimum presence in developing markets

Amazon Web Services (AWS)

The AWS revenue saw an increase of 29% in the 3rd quarter of 2020

Prime Air

Prime Air uses drones to deliver packages in 30 minutes

A kick-start to the Physical Store Presence

Acquisition of Whole Foods

International Expansion

In October 2020 a new Amazon marketplace was launched in Sweden

Growth in Private label segments

Amazon has 100+ Private Label brands in its marketplace

Competition

Amazon faces stiff competition from Alibaba, Flipkart, Jio Mart, etc.

Cybercrime

Amazon was attacked by hackers and funds were stolen

Government Regulations

The government has set up various policies to ensure fair practice.

Coca-Cola is a sweetened carbonated beverage manufactured by the Coca-Cola Group.

The company associated with the beverage industry started its operations in the USA in 1892 and since then has spread to more than 200 countries all over the world

The Coca-Cola brand has a license for manufacturing and selling non-alcoholic beverages.

Products

1. Sparkling Soft Drinks
2. Water, enhanced Water, and Sports Drinks
3. Juice, Dairy, and Plant-based Beverages
4. Tea and Coffee

Coca-Cola Facts & Trivia

Revenue

1. Net operating revenues for 2020 stand at 33 billion dollars
2. Coca-Cola boasts of 1.9 billion out of nearly 62 billion beverage servings daily

Coca-Cola SWOT Analysis – Strength

Product portfolio with 3500+ beverages and 500.

Licensing partner to several brands that helps to generate higher income.

Coca-Cola boasts of having the biggest distribution channel for non-alcoholic beverages.

Spends billions on marketing and promotions.

Have tasted success in numerous marketing campaigns.

Strong brand image and brand awareness.

Multiple copyrights, patents, and trade secrets make it a desirable company.

Revenue figures are in billions attesting to its worldwide success.

Intangible assets are indefinite.

50% market share.

Customer loyalty.

Coca-Cola SWOT Analysis – Weakness

Water is its main component and with the world facing scarcity issues, it has become its weakness.

The company relies heavily on carbonated drinks and it is a fact that such drinks are not good for health.

The product portfolio is not very diversified.

Coca-Cola SWOT Analysis – Opportunities

1. Multi-serve, new take-out bundles meant for drive-through channels.

2. It is grabbing opportunities provided by developing nations and creating a strong base for its products.

3. Coca-Cola has come up with a 100% recycled plastic bottle to promote sustainability.

4. Investing in healthy products.

5. Meeting the demands for bottled water.

Coca-Cola SWOT Analysis – Threats

1. Tax litigation with the IRS.

2. Severe competition.

3. Regulations on sugary beverages.

4. Leakage of product ingredients.

This video is on Strategy Models and it has the following sub-topics.

Time Stamps

0:24 - SWOT Analysis
6:57 - Coca Cola- SWOT Analysis
17:28 - BCG Matrix
24:23 - 5 C’s of Marketing
29:54 - Porter’s Five Forces Analysis
36:06 - McKinney’s 7S Framework
39:29 - GE Nine Cell Matrix
45:33 - Porter’s Value Chain
50:18 - 5 P’s of Strategy
53:49 - Blue Ocean Strategy