Скачать или смотреть Employee Advocacy Builds Trust and SEO

Why should you care about employee advocacy?

1. Employee advocates are more trusted than businesses

According to Edelman's Trust Barometer, people are far more likely to trust and be influenced by recommendations from friends, family, and colleagues than by marketing messages from businesses. That's because we know that our friends and family have our best interests at heart, whereas companies are primarily motivated by profit.

Insert graph and credit Eldeman research

2. Employee advocates can reach new audiences

When employees share your content on their personal social media channels, they expose your brand to new audiences that you may not have otherwise reached. And since these audiences trust the recommendations of their friends and family more than they trust advertising, they're more likely to engage with your brand.

3. Employee advocacy boosts SEO

Whenever an employee shares one of your blog posts or articles on social media, it's another opportunity for potential customers to find your website through a Google search. Social media's direct impact on SEO ranking is limited, but sharing links across social platforms can increase brand exposure and ultimately influence SEO in several ways. Including wider content distribution, longer post lifespan, improved online visibility and organic traffic, increased brand recognition and reputation and enhanced local SEO. Although social media shares do not directly affect SEO rankings, they generate social signals that indicate the relevance of your content to your target audience. A recent study by CognitiveSEO found a positive correlation between social media shares and SEO, as search engines like Google use social signals such as shares, likes, and comments to rank websites.

Read the Article: https://digitlab.co.za/blog/2023/03/u...