Скачать или смотреть 81. What's Behind Ulta Beauty's Digital Success?

While in Singapore for NRF APAC 2025, OFFBounds host Paula Macaggi sits down with Josh Friedman, Senior Vice President of Digital & E-commerce at Ulta Beauty, to explore how one of America’s most beloved beauty retailers is redefining the shopping experience.

With 1,400+ stores, 45 million loyalty members, and a bold strategy blending personalization, innovation, and omnichannel excellence, Ulta Beauty is not just meeting customer expectations—they’re setting them.

In this episode, you’ll learn:
💄 How Ulta leverages first-party data to create hyper-relevant customer experiences
🛍 The Shop My Store feature and how stores power same-day fulfillment
🌐 Building a thriving online community with 200K+ members
🛒 The curated beauty marketplace launching this fall
🤖 The role of AI as an enabler in Ulta’s future growth
📱 How digital innovation complements in-store experiences

If you’re in retail, e-commerce, or beauty, this conversation is packed with insights on digital transformation, customer loyalty, and the future of shopping.

📌 Listen to OFFBounds: Retail Edition on all major podcast platforms.

#UltaBeauty #RetailInnovation #Ecommerce #DigitalTransformation #BeautyIndustry #AIinRetail #NRFAPAC2025 #Omnichannel #RetailPodcast

00:00 Introduction to Ulta Beauty's Digital Transformation
02:47 The Role of Digital in Beauty Retail
05:49 Leveraging Customer Data for Personalization
09:05 The Impact of AI on Retail Strategies
11:57 Building a Community Around Beauty
15:04 Innovations in E-commerce and Marketplace
17:54 Challenges in Driving Transformation
20:55 Future Vision for Ulta Beauty