Скачать или смотреть What Every B-School Student Must Know to Succeed | ft. Manish Makhijani, Ex-Unilever

Unlock the 2 crucial lessons you must learn in B-School to stand out in today's competitive business landscape. Join industry expert Manish Makhijani, CEO of RSPL Group and Ex-Unilever, as he shares insights that can elevate your career and mindset.
Perfect for B-School students and early professionals in India and beyond aiming for digital-first roles in marketing, growth, and product management.

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00:00 - Recap
00:47 - Introduction
01:25 - What is Consumer Centricity and Consumer Insights?
02:08 - The Transformative Power of B-School
06:54 - Learning to Ask the Right Questions
09:50 - Putting Consumers at the Center of Business
11:42 - Emotional Decision-Making & Consumer Biases
15:31 - Behavioral Economics: System 1 & System 2 Thinking
18:09 - Emotional Needs Behind Products & Decisions
21:07 - Real-World Example: Consumer Experience in Banking
25:14 - Environment and Emotions in Consumer Behavior
28:22 - Market Research & Developing Intuition
33:10 - Understanding Yourself to Understand Consumers
34:40 - Conclusion: Key Takeaways for B-School Success