Скачать или смотреть Episode 51: The Power of Niching Down – Why Specializing is the Key to Freedom

Welcome back to It’s Not About Your Hair — and to another episode of our It’s Not Your Business mini-series. This week, we’re diving deep into a topic that can completely shift your career behind the chair: niching down.
Whether you’re a stylist, suite owner, or salon entrepreneur, you’ve probably been told to “do it all.” But I’ve learned that true growth comes from narrowing your focus—not widening it.
In this episode, I’ll walk you through:
✨ Why niching down doesn’t mean limiting yourself—it means unlocking your freedom
✨ How to find your passion within the beauty industry (even if you feel like you love everything)
✨ The difference between chasing trends and building a brand
✨ What niching has taught me about charging my worth, building trust, and creating a sustainable business
You don’t have to be everything to everyone. You just have to be exceptional at what lights you up.
If you’re in a season of trying to figure out your next step, or you’re ready to build a business that feels like you, this one’s for you.

🔗 Resources Mentioned:
→ Free stylist training: Mindset + Consultation Shifts to Change Your Business (Comment “Ready” on Instagram or visit vossthecurlboss.com)
→ My signature course: Cultivating Your Curl Confidence Behind the Chair

If this episode speaks to you, share it with a stylist friend, subscribe wherever you listen, and leave a review — it helps us reach more heart-led entrepreneurs like you. 💛