Скачать или смотреть Reaching the Right Audience: Rethinking Media Efficiency & Brand Suitability | DATAMATIXX 2025

How do brands strike the right balance between efficiency and responsibility in media buying? This panel at DATAMATIXX 2025 explored rethinking media efficiency and brand suitability in an era where every impression counts.

Key Themes Covered:

Optimizing reach without compromising brand safety

Aligning programmatic buying with brand context

Data-driven strategies to target audiences more precisely

Balancing performance goals with consumer trust

Speakers:

Session Chair: Amit Rathi, Managing Director India, Channel Factory
Aditya Sharma, Head Media & Digital, Piramal Consumer Healthcare
Ajay Rawal, VP, Soframycin (Encube Ethicals)
Kavita Acharekar, SVP, Zenith India
Somnath Mukherjee, Head- Programmatic & Affiliate Alliances, Reliance Vibrant
Tejas Chaudhari, Head, Performance Marketing, Unilever eCommerce, Unilever
Toranj Mehta, VP Marketing, De Beers India

About DATAMATIXX:
DATAMATIXX brings together marketing, media, and technology leaders to decode how data, AI, and creativity can drive real business outcomes. The platform is powered by Adgully, a thought leader in marketing and communication intelligence with a suite of high-impact IPs including DIGIXX, SCREENXX, MOBEXX, IMAGEXX, and CMO’s Charcha.

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#DATAMATIXX2025 #MediaEfficiency #BrandSuitability #Adgully #Programmatic