Strategic Brand Management Process | 4 Steps Discussed Briefly | Master It |

Описание к видео Strategic Brand Management Process | 4 Steps Discussed Briefly | Master It |

Hey guys welcome again to our channel I am Renuka and you are watching master it.
In this video we are going to discuss Strategic Brand Management Process in which we have discussed 4 Steps involved in the process..

1. Identifying and Establishing Brand Positioning and Values
2. Plan and Implement Brand Marketing Programs
3. Brand Performance Measurement and Interpretation
4. Brand Equity Growth and Sustainment

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