Скачать или смотреть What Writing a Book Really Requires (Even for a PhD Neuroscientist)

Dr. Jennie Byrne is a neuroscientist, physician, and author of Work Smart. In this conversation, she shares what actually surprised her about writing a book—from the vulnerability of preselling an unfinished manuscript to the unexpected challenge of shifting from academic expertise to personal storytelling.

This isn’t a how-to on productivity. It’s a candid look at what happens when a high-achieving professional commits to turning years of expertise into a real, human book.

In this video, Jennie talks about:
• Why preselling her book was harder than writing it
• Letting go of perfection and “expert mode”
• How writing forced her to practice what she teaches
• The role of community, structure, and editorial guidance
• Why creating something meaningful changed how she works

If you’re a professional, physician, academic, or leader considering a book as a serious intellectual project—not a marketing gimmick—this conversation will resonate.

About the author:
Dr. Jennie Byrne is the author of Work Smart and a physician focused on helping people build healthier, more sustainable ways of working.