Скачать или смотреть Eggs 440: Experiential Marketing in the AI Age with Ondar Tarlow

Summary


In this engaging conversation, marketing consultant Ondar Tarlow shares his journey from finance to the world of action sports and marketing. He discusses the rise of action sports, the impact of brands like Red Bull, and the importance of data-driven marketing for small businesses. Ondar emphasizes the need for flexibility in marketing strategies, especially with the advent of AI, and highlights the significance of community and storytelling in building brand loyalty. He offers valuable insights for aspiring marketers and reflects on the future of marketing in a rapidly changing landscape.






Takeaways

• Ondar Tarlow has a diverse background in marketing across various industries.
• His passion for action sports led to a successful pivot from finance to marketing.
• The rise of action sports and F1 has been fueled by increased accessibility and media exposure.
• Brands like Red Bull have successfully tapped into niche communities to build loyalty.
• Data-driven marketing is essential for small businesses to thrive in a competitive landscape.
• Flexibility and adaptability are crucial in marketing strategies, especially with AI advancements.
• Creating compelling stories around events can enhance audience engagement.
• Building relationships with big brands requires understanding their audience and challenges.
• Community and philanthropy play a significant role in modern marketing strategies.
• The future of marketing will rely on unique perspectives and personal branding.





Chapters


00:00 Introduction to Ondar Tarlow and His Background


03:08 Transitioning from Finance to Action Sports Marketing


06:15 The Rise of Action Sports and F1 in the U.S.


09:13 The Lifestyle Aspect of F1 and Accessibility


11:59 The Role of Brands in Action Sports


15:16 Data-Driven Marketing for Small Businesses


19:20 Common Mistakes in AI Marketing


23:25 Techniques for Effective Data Tracking


27:54 The Optimistic Future of AI and Human Experience


29:42 Turning Events into Engaging Stories


32:30 Acquiring Big Clients: Strategies and Techniques


34:17 Building Brand Affinity Through Community


36:49 The Role of Community and Philanthropy in Marketing


41:57 Creating Unique Experiences for Exclusive Communities


44:48 The Importance of Personal Branding in Marketing


53:09 Marketing Truths in a Changing Landscape






Credits:


Hosted by Ryan Roghaar and Michael Smith


Produced by Ryan Roghaar


Theme music: "Perfect Day" by OPM 


 


The Eggs Podcast Spotify playlist:


bit.ly/eggstunes






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On iTunes: itun.es/i6dX3pCOn


Stitcher: bit.ly/eggs_on_stitcher


Also available on Google Play Music!






Mike "DJ Ontic":


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Ryan Roghaar:


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