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Roy Van Den Hurk, CEO of Milk New Zealand Dairy Limited, which owns the Theland brand, is a true “loyal fan” of the CIIE. He has flown all the way ✈from New Zealand to China almost every year to attend this grand annual event.
Nicknamed the company’s “perpetual motion machine” by his crew, Roy's got that endless energy ⚡️—standing tirelessly at the booth for hours, all thanks to his love for the CIIE! His passion goes way back to that game-changing moment when CIIE opened doors for Theland in the Chinese market 🌏.
🎥Watch this episode of “CIIE Stories” to hear Roy Van Den Hurk and Yan Zhijun, Marketing Director of Theland Asia Pacific, share their stories about the CIIE. 🔗https://www.ciie.org/zbh/en/news/8th/...