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VOP Presents: The Vault Panel Discussion - Potency for Profit

We talk about the relationship between THC percentage being tied to profits in the global Cannabis market. On this panel discussion at MJBizCon 2024, we are joined by Matt Katz from Lyonleaf Canada, Dave Auger from Big League Genetics Canada, David Duclos from Sensi Seeds, and Rez Khan from DNA Genetics.

This panel explores the interplay of plant potency and profit, focusing on how to shift the market from a high THC driven industry to other points of importance for the plant and the consumer in this competitive global cannabis market.

Learn all about the strategy and science behind THC potency in the cannabis industry, and uncover the truth behind THC percentage and how it affects profit in the market.