Скачать или смотреть The Future of Audience Engagement: Hearst’s SMS Strategy with The Rebooting & Subtext

Unlock the strategy behind Hearst Newspapers’ most successful SMS campaigns in this live session from The Rebooting Live, featuring:

Alex Ptachick, Senior Director of New Content Initiatives, Hearst Newspapers
Mike Donoghue, CEO & Co-Founder, Subtext
Brian Morrissey, Founder, The Rebooting

In this conversation, the group breaks down how Hearst uses texting to build real, direct relationships with readers — and why SMS has become one of the most effective channels for engagement, retention, habit, and revenue.

What you’ll learn:

✔️ Why SMS outperforms email for immediacy and intent
✔️ How Hearst builds personality-led channels anchored in experts
✔️ Tips for launching pop-up and moment-driven texting campaigns
✔️ How to design for participation, not just distribution
✔️ The impact of cadence, transparency, and voice on retention
✔️ Real performance data from Subtext’s 29M+ subscribers
✔️ How SMS supports subscriptions, loyalty, and paid communities

Whether you're a publisher, creator, journalist, or media operator looking to deepen direct audience connections, this session provides tactical takeaways and strategic insights you can use immediately.

About Subtext

Subtext is the premium platform for SMS-based audience engagement — helping publishers, creators, brands, and journalists build direct, high-intent relationships through conversational texting at scale.

Learn more: www.joinsubtext.com