What is Engineering Psychology?

In a world that is increasingly filled with technology, a positive integration of humans and technology becomes more and more important. Technological megatrends such as automation and artificial intelligence create new challenges and opportunities for users of technology. At the same time technology can help users to address societal challenges such as sustainability or energy efficiency.

Engineering psychology is a branch of applied psychology that works towards human-centred technology development. By utilizing key psychological theories and concepts, engineering psychologist develop a sound understanding of how the human mind works within the interaction with technology to inform empirically-derived design guidelines. But what exactly is engineering psychology? Watch the video to find out...

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Learn more about Engineering Psychology concepts & research:

Mental Models
   • What are 'Mental Models'?  

Prospect Theory
   • Prospect Theory and Framing  

Trust in Automation
   • Trust in Automation  

Affinity for Technology
   • Affinity for Technology Interaction -...