Скачать или смотреть Introduction to International Marketing | Commerce | E-Learning

Dr. Sheeba M Lekshman
HOD / Assistant Professor,
Department of Commerce,
Theivanai Ammal College for Women (Autonomous),
Villupuram, Tamil Nadu, India.

Topic: Introduction to International Marketing

International Marketing refers to the process of planning, pricing, promoting, and distributing a company’s goods and services across national borders to meet the needs of customers in different countries. It involves understanding diverse markets, cultures, and business environments across the world.

We will discuss the benefits of International Marketing, such as expanding market reach by increased sales and profit, diversification of risks, etc in the global marketplace.

Next, we will explore the scope of International Marketing which includes activities like international trade in goods and services, international advertising and promotion, cross border product development etc.

Finally, we will look into the challenges faced in International Marketing. These include cultural and language differences, exchange rate fluctuations, competition of local brands, etc. Understanding these challenges helps companies develop effective strategies for global success.

Through this video, you will gain a clear understanding of how international marketing connects businesses to the global economy, helping them grow, compete, and thrive in the international arena.