Скачать или смотреть Setting Up An eCommerce Business Webinar | Digital Marketing Institute

Find out how to set-up an eCommerce business in 4 essential steps.
From assessing the market/revenue opportunity to building your brand on social media and forecasting revenue with analytics data.
This webinar is suitable for digital marketers who are looking to advance their knowledge of eCommerce as well as people looking to start their own #eCommerce business.

In this webinar we will cover:
1. Planning
Uncovering Opportunities: How do potential customers buy, assessing the market size

2. Set-Up
Choosing an eCommerce Model: Manufacturers and drop shippers
Website options: Shopify, Woocommerce, Wix, Squarespace, Magento

3. Operations
Logistics & Expectations: competitor offerings, delivery, and packaging

4. Marketing
Building the brand: social media, PR, and content
Driving Sales: PPC, affiliates, SEO, media budgets, strategy, and analytics
Retaining customers: email, coupons, retargeting & loyalty programs

Get Ahead of the Game with this practical and insightful webinar.

Intro: 0:00
Agenda: 2:56
Moving to eCommerce: 5:38
Pitfalls: 9:11
Planning: 14:00
Set up: 21:49
Operations: 31:03
Marketing: 38:00
Summary: 44:09
Q&A: 45:54

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The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

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Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

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