Love What You Wear. Live With It Longer. I Part 1

In this two part documentary, we follow six individuals from
different walks of life (and parts of the world) as they tell us why
they make Levi’s® a part of their lives.

In Part One we meet Shawn, a retired pro bull rider from New
Mexico; Sinade, a carpenter from New York; and Pedro, an artist
and architect from Mexico City. These three individuals could not
be more different, but one common trait among them is their love
of the Levi’s® brand.Through personal accounts of their favorite products, we get to see what it means to them to “live in Levi’s.”

See Part Two here:    • Love What You Wear. Live With It Long...  

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About Levi’s®: We invented blue jeans in 1873. Since then, they’ve become one of the most iconic clothing pieces in history, worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women. You wear jeans. You live in Levi’s®. #levis #levisjeans #levis501