Crush Hour - 2023 D&AD New Blood Awards

My entry for the 2023 D&AD New Blood Awards - Crush Hour!

Crush Hour is a live competitive tournament, accessible on public transport, which adds a sweet shared gameplay experience to Candy Crush Saga. Just hop on board, open Candy Crush Saga, choose your contest, and let the Crush Hour begin! Compete with fellow Crushers for divine in-game boosters, and participate in King's special Crush Hour tournaments, which take place exclusively during rush hour, to be in with a chance of winning real prizes! Celebrate your success with the global Crush Hour community across King's social media channels, and compare your scores with Crushers around the world! Delicious!

Portfolio: https://designbysw.wixsite.com/sophie...