Скачать или смотреть The Secret to How Disney Creates Magic

Footage provided by Walt Disney Imagineering and Disney Parks.
Step inside the world of Walt Disney Imagineering with Josh Gorin, Executive R&D Imagineer, as he unpacks how Disney’s legendary attractions, parks, and experiences are dreamed up and built from scratch. In this exclusive interview, Josh reveals why Imagineering is ultimately about creating emotion, not just designing rides or developing new tech. Every Imagineer, from artists to engineers, shares a mission to make guests feel awe, wonder, and joy, bringing heart and detail to everything they create.

Josh takes us behind the scenes of the 'blue sky' process, where wild ideas are encouraged and explored by diverse teams. He explains how Disney Imagineers experiment, fail, and iterate, with thousands of creative concepts archived before a select few make it to the parks. The process is about refining ideas until they spark real human connection, which is evident in projects like the BDX droids, whose duckling-inspired movement and emotional behavior demonstrate the fusion of animation and robotics.

We also goes inside the development of groundbreaking technology, like the show-stopping, real-life extending lightsaber from the Star Wars Galactic Starcruiser, and explores how AI and reinforcement learning are empowering Disney’s new animatronics. Even as new tools emerge, Josh emphasizes the importance of story and emotion over pure technology. Disney’s magic is always in the feeling, not just the spectacle.

Ultimately, Josh shares how every detail at Disney, from the cracks in the sidewalk to the characters who interact with guests, is crafted with care. The real product, he insists, is emotion. Whether you’re a Disney fan, a creator, or an innovator, this video is a reminder that the greatest impact comes not from what you build, but from what people feel when they experience it.

CHAPTERS
00:00 - What Really Happens Inside Disney Imagineering?
00:44 - What Do Disney Imagineers Do?
02:06 - How Disney Imagineering Comes Up with New Ideas
03:25 - How Often Do Disney Imagineering Projects Get Shelved?
05:15 - How Tech Advances Brought Old Disney Imagineering Projects Back to Life
06:12 - How Does Disney Imagineering Combat Perfectionism and Negativity Bias?
08:56 - Disney Imagineers Focus on Creating Emotions
09:47 - How Disney Imagineering Made a Real Lightsaber
12:50 - How Does Disney Imagineering Determine When to Share Secrets?
16:11 - Disney Imagineering BDX Droids
18:42 - How Does Disney Imagineering Use AI?
20:20 - What Is Disney Imagineering Excited to Show Us Next?
21:37 - Which Disney Imagineering Project Gave You the Best Emotional Response?

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