$2 Billion Podcasting Industry: What You Need To Know - Contracts, Ads, & Mistakes With Loon & EYL

🎙️ **Beyond Ad Revenue**: Discover why relying solely on ad revenue isn't enough for a sustainable living in podcasting.

🚫 **Street Hustle vs. Real Wealth**: Loon breaks down the stark difference between hustling on the streets and legitimate wealth accumulation.

🔍 **Selling Opportunities**: Most people miss the mark on how to effectively sell opportunities. Learn the right approach here.

🔗 **Accessing the Source**: The challenges of booking influential people and the importance of going directly to the source.

📖 **Power of Storytelling**: Unravel why storytelling remains the most potent marketing tool.

📝 **Contract Savvy**: The critical need to always read and understand your contracts.

🏷️ **Strategic Job Titles**: Be intentional about the job titles you assign - it matters more than you think.

💸 **Decoding CPMs**: A look at how CPMs can be misleading and what to watch out for.

👁️ **The Art of Execution**: Why meticulous attention to execution is crucial.

🏝️ **Self-Reliance in Business**: Embracing the fact that in business, you're essentially on your own island.

🔄 **Law of Reciprocity**: Understanding and utilizing the law of reciprocity in your ventures.

⭐ **Fame's Double-Edged Sword**: How achieving fame can actually be crippling.

🎤 **Mastering Monologues**: Loon shares his experience with the challenges of doing monologues.

💰 **Surviving Without Money**: "If I didn’t have money, I wouldn’t have made it" - A stark revelation.

📈 **Bill Simons' Big Sell**: The story of how Bill Simons sold his company for a whopping $200 million.

🔝 **Podcast Rankings & Surprises**: Loon's take on Akademiks, Adin Ross, and the unpredictable world of podcast rankings.

🤝 **Corporate Challenges**: Why working with corporations can be a tough nut to crack.

🧮 **Complex Math in Deals**: The more complicated the math, the more likely you’re getting a bad deal.

📊 **CPMs Debunked**: Why basing your deals solely on CPMs isn’t wise.

🤲 **Patreon's Unique Approach**: How Patreon offers a different kind of relationship with your audience.

🎯 **Advertising for Black Podcasters**: An exploration into the level of advertising specifically for Black podcasters.

📑 **Simplifying Contracts**: The importance of keeping contracts simple and straightforward.

🔍 **Why Loon Chose Black Effect**: Loon shares his reasons for signing with Black Effect.

🎓 **Podcasting Lessons**: Insights into how Loon learned the ropes of the podcasting game.

🎵 **Freestyling Monologues**: A look into Loon's unique approach to freestyling his monologues.

🛣️ **Street Smarts in Business**: Translating street knowledge into business acumen.

📈 **Reality Check for Big Podcasters**: The surprising business acumen (or lack thereof) among big podcasters.

📝 **To Sign or Not to Sign**: Debating the pros and cons of signing deals in the podcast industry.

🛡️ **Minimum Guarantees Explained**: Why every podcaster needs to understand minimum guarantees.

🔍 **Seeking Transparency**: The need for more transparency in the podcast space.

🎤 **Rap vs. Podcast**: How the rap game has impacted the podcast industry.

🔄 **360 Deals in Podcasting**: Would you sign a 360 deal as a podcaster? Loon weighs in.

Tune in for an unfiltered, behind-the-scenes look at the podcast industry through the eyes of Loon. You don't want to miss these invaluable insights!

🔔 Subscribe for more exclusive content and real talk on the business of podcasting.

#EarnYourLeisure #Loon #PodcastingTips #BusinessInsights #realtalk
0:00 Intro
3:44 How Loon Got into Podcasting
6:27 Garnering Support In Nashville
9:57 Creating Interesting Content Without Guests
15:01 Managing the Expenses of Running a Podcast
18:02 Relationship Between Culture and Business
20:48 Learning Business without Convention Education
22:59 Monetizing the Podcast Via Packaging
25:37 How to Prepare For Monologues
27:56 Why You Need Audience Before Partnerships
30:15 Why is There Friction Between Black Podcasters?
35:53 How Podcasters Structure Deals
40:02 Why Connections are so Crucial
45:33 The First Level of Advertising as a Black Creator
48:30 Why the Black Community Needs to Work as a Collective to Reach the Top
51:05 The Unique Dynamic Black Entrepreneurs Need to Deal With
53:02 What Convinced Loon to Partner with The Black Effect Podcast Network
57:52 You Need to Promote Your Brand Every Day
59:11 The Dynamic Switch of Becoming a Known Podcaster
1:01:00 Are There Too Many Podcasters Out There?
1:04:33 Why Most Cannot Monetize Solely Off Ads
1:06:11 Maintaining Ownership in Partnerships
1:10:10 EYL Creating their own Market Rates
1:15:56 Advice to Any Podcaster Trying to Structure Their Own Deal
1:18:13 A Contract Should be One Page
1:21:38 Building out the EYL Network
1:24:11 Getting Guests Directly Through Relationships
1:27:33 How to Work With Big Figures by Providing Value
1:31:23 Views on Upselling
1:37:18 Importance of Growing Organically
1:39:06 Outro & Where to Find Loon