10 Practical Strategies and Tactics for Making & Selling Your Own Greeting Cards

How to start and grow your greeting card business: In this video I'm sharing 10 practical strategies and tactics on selling your own greeting cards, based on my own experience making my own line of greeting cards from our home studio and selling them online, wholesale to stores, and at craft fairs.

I'll address topics such as what cards tend to sell well, what's a good starter collection, what size is optimal for printing it yourself cards, and where you can start selling.

I created my own greeting card template to place 2 cards on a single page, now available in multiple sizes: https://www.easysundayclub.com/collec....

Related videos:
How to make your own greeting card and start your home stationery business:    • How to Make Greeting Cards for Your H...  
How to create a greeting card template in Photoshop and cheaper alternatives:    • Easy greeting card template to speed ...  

If you're interested in making your own greeting cards to sell, here's a list of materials and equipment we use that are featured in the video above:
CARD STOCK (to purchase in smaller quantity, as little as 10 sheets):
- Option 1: Red River offers high quality card stock for artists and photographers. My favorites are their River Linen and Polar White Matte card stock: https://www.redrivercatalog.com/cards...
- Option 2: To purchase card stock in smaller quantity, as little as 25 sheets:
100lb white matte card stock: https://www.cardsandpockets.com/heavy...
80lb linen card stock (we prefer the heavier 100lb cardstock):
https://www.cardsandpockets.com/white...
*Make sure your printer can handle the paper weight.
- Option 3: my current go-to supplier is (lower cost but you have to commit to higher quantity of 250 sheets): https://www.thepapermillstore.com/car...

It took me a couple of years before I started buying card stock in bulk once I committed to a single type of card stock. It's ok to start with small quantity even if the cost per sheet is higher, but do make sure you cards are profitable!

ENVELOPES
- Premium Euro Flap A2 Sized that you can buy individually: https://www.cardsandpockets.com/a2-eu...
- If you can commit to 50 or more envelopes, this is a more economical option, especially when you can combine shipping with card stock purchase: http://shrsl.com/2ef9n.
- Most economical option if you just want kraft envelopes: https://amzn.to/2RVJ52x

EQUIPMENT AND PACKAGING:
- Epson V600 Scanner: https://amzn.to/3aMT0QB
- Epson SureColor P800: You can check out our in depth printer review here:    • The printer that makes our art busine...  
- Epson SC P900, the newest successor to the Epson P800 was released in late 2020: https://amzn.to/3eLHdpM
- High precision Rotatrim paper trimmer/cutter: https://amzn.to/3jL40C1
- Clear Bag A2 Sized: https://amzn.to/2Ub3vYl (the bags have to be slightly larger than the card to fit in both the card and envelope)
- Clear Bag 5x7'' Sized: https://amzn.to/3qV3aG2 (the bags have to be slightly larger than the card to fit in both the card and envelope)
- Electric Creasing Machine: https://amzn.to/2vw9Djt
- Manual Scoring Board (what we were using before): https://amzn.to/37w2YUx
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DISCLAIMER: Some links included here might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you for supporting Easy Sunday Club and enabling me to provide you with free educational content!
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Cathy is a self taught watercolor artist based in Los Angeles, CA. Easy Sunday Club was started by Cathy and her husband Nam and is a collection of Cathy's paintings, stationery, and baby/children's soft goods that showcase playful interpretations of subjects in her expressive painting style. Prior to art, Cathy got an MBA and worked in corporate for 10 years and Nam is an attorney. This channel is our way of giving back to the art community and covers Watercolor Tutorials, How To Videos, Product Reviews and the Business of Art.
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Shop: http://www.easysundayclub.com
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A full list of the equipment we use is available at our website here: https://www.easysundayclub.com/pages/...
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Music: In French (Used w/ Artist Permission)
  / infrench