Скачать или смотреть Why WebOps Wins for Web Teams

The trends in the last decade of marketing technology have pushed apart the different members of web teams. Increasingly specialized tools and services cater to increasingly specialized and siloed professionals. Yet still, the success of any given website depends on how well all the members of a web team (designers, developers, content editors, strategists, and more) can effectively combine their work in pursuit of a common goal.
The skills and practices needed to optimize website operations (WebOps) will only increase in their importance over the next decade as every organization takes on more pressure to deliver results faster and pivot as conditions change.

Learn from Steve Persch, Director of Technical Marketing, at Pantheon, as he covers the choices and strategies a web team can pursue to set themselves up for long-term success including the role of content management systems, automation, and governance.