Art Director Reviewing Your AWESOME Logo Designs

Reviewing user submitted logo design and brand identity projects, highlighting design best practices and calling out mistakes to avoid.

I'll be reacting to logo designs for personal brands, online platforms, and ice cream shops - stick around until the end to get inspired and find new ways to level up your next logo design project.

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00:00 Intro
00:28 Merchant Ale House logo design
00:55 Giving logos context
01:23 Choosing branding mock-ups
01:49 Using brand discovery to drive logo design
02:32 Showing logo design evolution
03:29 Limiting the number of fonts in a logo design
03:46 Maintaining small details in design
04:24 Intentional design decisions
04:52 Happy Roots logo design
05:46 Dialing in the small design details
06:23 Creating brand guidelines
07:18 Sharing design rationale
09:19 Creating modular logo design systems
10:47 UXTopic logo design
11:16 Simplify complex ideas
11:56 Choosing the right typeface for a logo design
13:46 Scoopy Doo logo design
14:32 The importance of brand copywriting
14:56 Giving context to logo designs
15:44 Sources of logo design inspiration
16:07 Brand identity applications
16:42 Logo design feedback
17:00 Consistency in brand elements
18:00 Connecting logo design to inspiration
19:10 Block logo design
19:56 Providing context in case studies
20:59 Using on-brand mock-ups
22:17 FF monogram logo design
22:57 The importance of balance in logo design
23:16 Gestalt in logo design
23:37 Using visual tension
25:55 Use visual cues to guide design decisions
26:32 Nathan wordmark design
27:15 Legibility is key in logo design
27:57 Establishing a clear hierarchy
28:23 Making logo designs responsive
29:02 J personal brand logo design
29:57 Establishing a logo design hierarchy
30:23 Think through logo design use cases
31:08 Necessities for Children logo design
32:06 SPFF logo design
32:42 Showing the evolution of a brand design
34:23 Testing logos at various sizes
34:55 Establishing a brand color palette
35:24 Conveying emotion with typography
36:22 Delivering logo colorways and files to a client
37:02 Kimbohpeep mascot logo design
38:24 Manipulating typography
38:56 Testing logos for responsiveness
39:44 Outro

#logodesign #brandidentity #graphicdesign