Discover Product Thinking for Business Analyst | Product Management in BA | ft. Anna Kochanowska

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Links to books from the video below ↓

In this video, I explore "Product Thinking," a way of approaching building products that put the customer at the center of everything we do. I chat with an experienced professional, Anna Kochanowska, who explains how this mindset goes beyond just making products—it's about really understanding what customers need and how we can meet those needs while also helping the business succeed.

We discuss how Product Thinking isn’t just a skill set but a way of looking at problems and solutions. It's about taking a step back to fully understand the customer’s needs before creating solutions. By combining this approach with agile methods and a strategic view, Product Thinking helps teams create products that customers love and that work well for the business, too.

Throughout the video, we also clear up some common misunderstandings about Product Thinking and show how it can be used in all kinds of roles, not just in product management. I also share practical tips on how to start thinking this way in your own work, no matter what your role is. This is a must-watch if you want to make a bigger impact in your organization by focusing on what truly matters to your customers.

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0:00 Defining Product Thinking
5:54 3 Key Areas of Product Thinking
10:22 Misconceptions about Product Thinking
15:26 Applying Product Thinking
19:41 Application Challenges
26:36 Skills for Product Thinkers
33:41 Books for Product Thinkers
38:44 Embracing Product Thinking
43:34 Is Product Thinking for BAs?
48:52 Future of Product Thinking
51:44 Final Advice

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Books from the video:

📚 The Product Mindset: https://geni.us/LEdt
📚 Radical Product Thinking: https://geni.us/JbEPfT
📚 The Lean Startup: https://geni.us/LR1Ugko
📚 Escaping the Build Trap: https://geni.us/4SKIylT
📚 Empowered: https://geni.us/QnCYiB3
📚 Transformed: https://geni.us/1hx0lj
📚 Sooner Safer Happier: https://geni.us/HYgoG
📚 Product Operations: https://geni.us/D2IZ8

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Resources:

🎓 Elevate your business analysis skills and get PDUs for your ECBA/CCBA/CBAP certifications: https://geni.us/bablocksfoba

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