Fundamentals of UX Writing | WANDR Lunch & Learn

What is UX Writing? How do we produce quality texts? And that it represents the brand’s personality? How can designers acquire skills to create better UX-Writing? How can you test your content? Ever heard of a Cloze test?

Today most companies understand the huge role design plays in creating a delightful user experience. Nevertheless, writing still gets put off to the last possible minute, or, not even that, and designers design using Loren Ipsum instead of defining the actual words that the user will interact with.

To make sure design is successful and that it creates value it is imperative that the words are direct and usable. As well, through research and validation techniques you can identify the right words for a particular target user. The writing on research and the best practice defined by UX-writing.

Want to understand how to build better products that produce more ROI? Tune into this talk and find out how to create writing that is based on real user needs.

1:52 – Fundamentals of UX Writing
13:37 – UX Writing Process
23:59 – Microcopy Tips
30:08 – Workshop
38:20 – UX Writing and Research
43:53 – User Testing
53:28 – Q&As with the team

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SNIPPETS
Writing the art of designing …
2:10 - 2:34

Fundamentals of UX Writing
4:57 - 5:25

Types of content testing
44:00 - 44:10