The Evolution of Loyalty | Ali Abbas | TEDxUniversityofStrathclyde

Ali discusses a brief history of loyalty programs, the purpose of their creation and how they have transformed the business-consumer relationship worldwide. He ties this to how governments are using the concept of loyalty programs to serve a new agenda. Ali Abbas is Loyalty Manager at Abu Issa Holding, a Qatar-based international holding company that operates and develops international and locally-incepted retail concepts. He leads a team responsible for Loyalty Management, Customer Experience Management, Customer Relationship Management and Customer Service for Abu Issa Holding. Prior to this, he was a Business Development Specialist and Senior Marketing Officer for Privilege Club, Qatar Airways’ award-winning loyalty program where he carried out program research and development, new algorithmic metrics to measure impact and engagement, as well as incepted new methods of partnerships with numerous industries. Ali holds a Bachelor of Science degree from Carnegie Mellon University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx