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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

How to Brief UGC Creators In 2025

Most brands fail at UGC marketing because they don’t know how to brief creators properly.

In this video, I’ll show you exactly how to structure your UGC creator briefs in 2025, ensuring your content aligns with your brand, speaks to your audience, and actually converts.

Follow this method to get high-performing UGC ads that don’t feel scripted or forced.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot