Improve User Acquisition Campaigns with Firebase Analytics - Google I/O 2016

Got a great app and want more users? Having a user acquisition strategy is crucial to global app domination, but it doesn't have to be a leap in the dark! This talk shines a light on how you can run both organic and paid app install campaigns to deliver real results in a cost-effective way -- and how Firebase Analytics ties it all together. You’ll learn how to track user acquisition performance, understand the right metrics to compare ad networks and see why lifetime value really matters.

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