Why is Fjällräven so expensive?

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In this Our Changing Climate environmental video essay, I look at why Fjällräven is so expensive. Specifically, I look at the sustainability and environmentally-friendly aspects of products like Kånken backpack in order to understand whether Fjällräven is worth the price. In the end, the price really comes down to the company's environmental and workplace ethics, the quality of its materials, and the upcharge a brand can incur.

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Resources:
1. The History of Fjällräven (Fjällräven): http://timeline.fjallraven.com/?_ga=2...
2. Fjällräven's Code of Conduct (Fjällräven): https://www.fjallraven.com/assets/dow...
3. Do environmentally friendly outdoor jackets exist?(The Guardian): https://www.theguardian.com/environme...
4. Fjällräven to launch its most sustainable Kånken ever with Re-Kånken (MyNewsDesk) http://www.mynewsdesk.com/pressreleas...

#fjallraven #kanken #sustainability