Скачать или смотреть Act On vs. Marketo: Marketing Automation Grudge Match

Visit us online for more on how Marketo and Act-On stack up: https://act-on.co/marketo-vs-act-on

Marketing Automation. Marketo. The words might go hand-in-hand, but if your team spends more time and money managing bloated software than creating demand, something’s gone wrong. Curious about which Marketo competitors to consider?

Meet Act-On. Our marketing automation platform is an easier-to-use and more affordable Marketo alternative. And our team of real, caring human beings is a lot like you—we get up every morning to provide real, meaningful experiences for every customer. Can you honestly say the same about Marketo?

Transcript:
Galen Ettlin:
Okay, take the gloves off. It is time for Act-On versus Marketo, the marketing automation grudge match. Marketo ... I mean, Adobe Marketo Engage(?) used to be the best in marketing automation. Since the Adobe acquisition in 2018, word is product innovation has fallen off. You might even need a team of consultants to get it up and running. Act-On is focused completely on marketing automation. We're not trying to sell an all-in one platform to do marketing and edit your photos and do your taxes or whatever. Would you use a screwdriver to bang in a nail? I don't think so.

Kelsey Yen:
Let's talk pricing. Marketo's pricing sheet? It's longer than my cell phone bill, and just as confusing. Who needs that? Act-On charges you for the emails you market to and not all the ones in your database. You could save up to 50% on your monthly marketing automation cost if you switch from Marketo. So dream time, what are you going to do with all that money? A new standing desk? More ad buys? A white horse you ride to all your marketing meetings from now on?

Jeff Coleman:
Support is crucial. What happens when things go wrong with your platform? You're going to call Adobe? Get George Photoshop on the phone. Nope. Marketo support comes from a pooled team of experts. Whatever that means. You know who's going to help you if Act-On is causing problems? Dante, Kyle, Marat. We have personal, human, customer support because we care about your success as a marketer.

Galen Ettlin:
The battle is over and the winner is Act-On.