Standard Shopping vs Performance Max Campaigns [Full Comparison] 2024

If you’ve clicked this video, you’re probably confused as to when and if you should be using Google Shopping or Performance Max campaigns for your ecommerce store in 2024.

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In this video, I want to help you understand the key differences between Google Shopping and Performance Max Campaigns. I am going to cover off when I personally use each one. I will also address the most frequently asked questions I get about these two campaign types.

You’ll then be able to decide when to use each type of campaign and which one is best for you!

This video is based on my experience managing and analyzing 1000’s of different google ad accounts across a wide range of ecommerce niches. So don’t be surprised if it is different to what you hear other youtubers say. I quite often like trying new things, especially when everyone is saying not to do something.

Link to video mentioned -    • Fix Your Performance Max Campaigns - ...