Скачать или смотреть Healthy or Hype? Real Story Behind Healthy Snacking | ft. Healthy Binge Co - Founder & Bansari Shah

Is healthy snacking truly healthy or just a marketing gimmick?

In this eye-opening episode of The Boardroom Brew with Bansari, we sit down with the founder of Healthy Binge, a brand that’s changing the way India snacks, one millet chip at a time.

From busting popular myths around “guilt-free” foods to sharing the hard truths about ingredients, packaging, and consumer perception—this conversation dives deep into the truth behind health snacking in India.

00:00 – Intro
00:05 – The truth: Why most Indians can’t afford to think about health
00:12 – Is “healthy” just branding in India’s snacking market?
00:18 – Taste vs. health: The real challenge of building snacks people want
00:25 – Shark Tank experience: nerve-wracking moments
00:30 – The most common fake advice founders give
00:45 – Meet Karan Korke: From small-town beginnings to marketing, sales & cars
01:22 – Hustle years in Mumbai’s media industry
03:09 – First stint in entrepreneurship & learnings
03:46 – Where the spark for Healthy Binge started
05:55 – The cousin co-founder story & first ideas in 2016–17
06:27 – Choosing health & nutrition as a scalable category
07:16 – Fortified rice: The first breakthrough product
09:10 – Why they pivoted into healthy snacking
10:00 – Building chips with millet: Nutritious ingredients in familiar forms
11:17 – Designing snacks for taste, texture & crunch
12:12 – Balancing Indian masalas with global flavors
13:00 – Smoky BBQ to Ragi Chaatpata Chat: Bestsellers & flavor experiments
13:26 – Did they see the market gap first, or build the product first?
14:35 – Why India must back its homegrown food brands
15:35 – Farmer empowerment & employing 80% women at their factory
16:14 – Pride of rural women working with Healthy Binge
16:33 – Are D2C founder stories overhyped?
17:27 – Storytelling vs. numbers: Getting real about business growth
18:11 – Spotting market opportunities & pivots the right way


Watch the full episode now as Bansari leads a conversation that’s raw, insightful, and game-changing.

👉 Like, comment, and subscribe so you never miss a brew this bold.


Follow us on Instagram

https://www.instagram....


#TheBoardroomBrew #BansariShah #HealthyBinge #HealthySnacking #FounderTalks #StartupPodcast #CleanEating #HealthAndWellness #RealConversations #PodcastIndia #FemalePodcaster #GenZVoices #SnackSmart #HonestConversations #FoodStartup #MindfulEating #HealthStartup #YouTubePodcast #ListenNow #FoundersJourney