Here’s how Scion was much more than a Toyota for young people

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In this episode I provide the history of Scion, a sub-brand of Toyota which was first launched in the U.S. in 2003, and would later also be sold in Canada by 2010. Scion cars were marketed exclusively to young people, and Toyota also launched Scion AV, which produced music and videos, and organized rock concerts around the country to help promote the brand. Starting with the xA and xB, the latter being one of the most oddly cool vehicles ever, they later expanded with the tC and xD, the tiny city car iQ, and the rear-drive sports car FR-S. After peaking in sales in 2006, the sales dropped every year after that, leading to Toyota to end Scion by 2016.