Rethinking the Playbook: How to Transcend Industries and Expectations

Описание к видео Rethinking the Playbook: How to Transcend Industries and Expectations

Social media and cultural trends have sparked a revolution in brand communication. Today, consumers crave more than just products; they seek connections with brands that share their values and disrupt the status quo.

Join us in the #EqualityLounge at #CannesLions2024 as we dive deep into how iconic brands Delta and Mattel are transcending their industries and disrupting expectations to connect with women, Gen Z, and beyond.

• Shelley Zalis, CEO, The Female Quotient
• Lisa McKnight, Chief Brand Officer, Mattel
• Alicia Tillman, Chief Marketing Officer, Delta

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