The Multiplier Effect In Tourism | What Is It? How Does It Work? Why Does It Matter?

The multiplier effect in tourism is an important concept that all travel and tourism students and tourism industry stakeholders should be familiar with. Whilst the term 'multiplier effect in tourism' may sound complicated, it really isn't! In this video I teach you all about the multiplier effect in tourism is, how it works and why it is important. Watch until the end and I am confident that you will thoroughly understand the multiplier effect in tourism!

Time stamps-

00:00 The multiplier effect in tourism
01:16 What is the multiplier effect in tourism?
02:17 The sales/transaction multiplier
03:11 The output/production multiplier
03:48 The income multiplier
04:25 The employment multiplier
05:08 The official/government multiplier
06:21 Direct tourism expenditure
06:31 Indirect tourism expenditure
06:45 Induced tourism expenditure
07:19 Why is the multiplier effect in tourism important?

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