Day 19 - Indispensable by Joe Calloway

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This book, Indispensable, by Joe Calloway, is a guide for business owners who want to build strong, lasting relationships with their customers. Calloway argues that in today's competitive market, simply offering good products and services is not enough. Businesses need to become indispensable to their customers—so essential that customers can't imagine going anywhere else.

The book is organized around a central concept of "The Five Drivers" of customer loyalty. These drivers are engage/enchant/enthrall, big picture outcome, momentum, dependability, and connection. Calloway supports these drivers with various stories and case studies, including those about Deluxe Financial Services, Jeffrey Gitomer, LawTalk, The Pancake Pantry, and Pinnacle Financial Partners. Each case study demonstrates how successful businesses successfully implement one or more of the five drivers. Calloway also emphasizes the importance of having a repeatable process for consistently delivering excellent customer service, as well as telling the truth and avoiding unnecessary apologies. The book concludes with a list of "28 Indispensable Lessons" based on the ideas and principles outlined in the book, which provide practical advice for improving customer relationships.

The current work is thoughtfully grounded in the reading list curated by Josh Kaufman in his book The Personal MBA, which focuses on building a solid foundation in business knowledge. If you'd like to explore this further, you can find more details at the following link.

https://personalmba.com/best-business...