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FOR IMMEDIATE CONSIDERATION

FITNESS ROARS and ROAR: An Inclusive, Employment-Focused Pathway Into Personal Training

A proposed accredited programme and digital platform aligned with YMCA Awards’ commitment to access, employability, and social impact

London, UK – January 2026 — FITNESS ROARS, in partnership with the ROAR digital platform, is seeking to work with YMCA Awards to establish an inclusive, accessible, and employment-focused pathway into the fitness industry that supports individuals who are currently underrepresented or priced out of traditional qualification routes.

The combined model brings together:

FITNESS ROARS — an entry-level personal training education programme

ROAR — an open, moderated social networking and booking platform for qualified personal trainers and clients

Together, they form a structured pathway from learning and confidence-building, through progression into accredited qualifications, and onward into sustainable employment or self-employment.

FITNESS ROARS: Removing Barriers While Maintaining Standards

FITNESS ROARS is an inclusive programme open to all genders, designed to support learners who face financial, educational, or confidence-based barriers to entering the fitness profession.

The programme does not seek to replace existing qualifications. Instead, it is designed to prepare learners to succeed within recognised awarding-body frameworks, particularly at Level 2 and Level 3, by focusing on:

Foundational personal training competence

Professional behaviour and employability skills

Confidence, discipline, and learner accountability

Clear progression routes into further accredited study or employment

Delivery is blended and accessible, using structured video and audio learning supported by digital tools to improve engagement and completion. All modules are built around clear, measurable learning outcomes, with assessment remaining human-verifiable and outcomes-based.

“FITNESS ROARS was designed as a gateway, not a shortcut,” said Paul Milana, founder of FITNESS ROARS. “Our aim is to remove barriers to entry while fully respecting the standards, safeguarding, and progression routes that awarding bodies like YMCA Awards uphold.”

ROAR: Supporting Real-World Progression and Sustainable Employment

ROAR is an open, moderated digital platform that supports qualified personal trainers as they transition into real-world practice.

Through ROAR, trainers can:

Create professional profiles

Be discovered by clients directly

Accept and manage bookings in-app

Deliver virtual training via in-DM video calls

Build sustainable income streams

Importantly, ROAR operates on a trainer-first economic model, allowing personal trainers to retain 80% of their earnings, compared with the 50% (or more) commonly retained by gyms. This significantly improves financial sustainability and retention within the profession.

For learners progressing from FITNESS ROARS into accredited qualifications, ROAR provides a clear line of sight from education into employment, addressing a well-recognised gap in the sector.

Alignment With YMCA Awards’ Values and Objectives

The FITNESS ROARS and ROAR model aligns closely with YMCA Awards’ commitment to:

Inclusive access to education

Workforce development and employability

Progression-focused qualifications

Safeguarding and professional standards

Social mobility and community impact

Safeguarding, codes of conduct, and professional boundaries are embedded throughout both the educational programme and the digital platform, ensuring a safe and supportive environment for learners, trainers, and clients.

Proposed Collaboration and Next Steps

FITNESS ROARS is currently exploring with YMCA Awards:

Appropriate accreditation or endorsement routes

Alignment with existing qualification frameworks

Pilot cohorts and quality assurance processes

Progression mapping into Level 2 and Level 3 qualifications

The intention is to work collaboratively with YMCA Awards to ensure the programme meets all required standards while expanding access to fitness education for those who might otherwise be excluded.

About FITNESS ROARS and ROAR

FITNESS ROARS is an inclusive fitness education programme focused on employability, confidence-building, and progression into accredited personal training qualifications.

ROAR is a moderated social networking and booking platform that enables qualified personal trainers to connect directly with clients, deliver virtual and in-person sessions, and retain a fair share of their earnings.

Together, they represent a values-aligned, outcomes-focused model for modern fitness education and employment.

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