Скачать или смотреть Avoid “Basic” Packaging for Amazon Brands in 7 Steps | Start to Sold

Avoid being a “basic” and forgettable white label ecommerce seller and Amazon seller. Learn how to drive brand loyalty and product awareness with visual and structural packaging design using these 7 steps to avoid “basic” white label packaging.

We have all ordered something on Amazon or a random Shopify brand and been disappointed by the careless packaging and cheap product. Not only does neglecting your packaging design hurt your short term sales but it will hurt the long term equity you could have built in your customers. Do better with your packaging and you’ll find better sales today and better brand equity tomorrow.

Chapters
0:00 How to measure the success of your packaging
4:18 Mistake 1 - “Me Too” Products
10:41 Mistake 2 - Picking a Brand That Looks Stylish To You
12:14 Mistake 3 - Labels Have No Color Strategy
14:30 Mistake 4 - Packaging Artwork Is Designed Without Consideration of Where It Will Be Sold
17:45 Mistake 5 - Too Many Callouts
19:22 Mistake 6 - Use Identical Structural Packaging From The Co-Packer
26:10 Mistake 7 - Bad Product Photos
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ABOUT EMILY ANNE PAGE
Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster.

Public Speaking - https://emilyannepage.com
Instagram -   / emilyannepage  
LinkedIn -   / emilypage  

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