🗞️ PPC NEWS: PMax vs. Standard Shopping, AI Summaries, & Visual Search Trends

Welcome to another episode of PPC Unfiltered with your hosts Michael Nadalin and Cory Lindholm. In this episode, we dive into the latest Google Ads updates, discussing insights and strategies on the new ad rank determination between Performance Max (PMax) and standard shopping campaigns, the sunsetting of call-only ads, and the rise of visual searches with Google Lens.

🔍 Why You Should Tune In:
👉 Stay Ahead with Google Ads Changes: Learn about the significant update where ad rank now determines whether PMax or standard shopping campaigns show up, and what this means for your campaigns.
👉 Adapt to New Advertising Landscapes: Understand the implications of call-only ads being sunsetted and how to adjust your strategies accordingly.
👉 Leverage Emerging Search Trends: Discover how the explosion of visual searches via Google Lens can impact your advertising approach.

🎯 Episode Highlights:
⭐ Ad Rank Determines PMax vs. Standard Shopping: Cory and Michael discuss the controversial update and its potential impact on advertisers, including cost implications and control over campaigns.
⭐ Sunsetting of Call-Only Ads: Explore what the removal of call-only ads for responsive search ads means for lead generation and service-based businesses.
⭐ Ads in AI-Generated Search Summaries and Visual Search Growth: Learn about the integration of ads into AI-generated search summaries and the rise of visual searches, with insights on how to optimize for these new formats.

👍 If you found this episode valuable, please like, share, comment, and subscribe for more insights on Google Ads, PPC strategies, and digital marketing.

🔗 Links:
💠 Michael Nadalin | MarketLead: MarketLead.com.au
💠 Cory Lindholm | Ads By Cory: AdsByCory.com

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