Geniuses Behind Your Favourite Ads | India's First Ever Ad Directors' Roundtable | PART 02

India’s First Ever Advertising Roundtable by Good Ads Matter | Presented by Purpose Studios

𝗣𝗮𝗿𝘁 𝟮 𝗶𝘀 𝗵𝗲𝗿𝗲!

The first season of our Roundtable invites the Top 1% of the advertising landscape to share anecdotes, experiences, secrets and the most fun time together, in a brutally honest conversation with each other.

00:00:00 - 00:05:55: Trust Deficit Between Clients and Creators
00:05:55 - 00:10:46: What Has Changed in Ads Today
00:10:46 - 00:16:26: Large Conglomerates vs. New Businesses
00:16:26 - 00:18:02: Prasoon vs. Client’s Ego
00:18:02 - 00:20:47: Good Music Matters
00:20:47 - 00:21:54: Who Holds the Onus of an Ad
00:21:54 - 00:25:14: Celebrities in Advertising
00:24:14 - 00:26:10: The Templatisation of Ayappa’s CRED Ad
00:26:10 - 00:28:07: The Art and Magic of Advertising
00:28:07 - 00:30:00: Quality vs. Quantity vs. Competition
00:30:00 - 00:31:46: One Director, Two Rival Brands
00:31:46 - 00:33:45: Brands Against Directors’ Cut
00:33:45 - 00:40:16: Big NOs for Ad Directors B
00:40:16 - 00:45:37: Kopal and Shirsha Smash Patriarchy
00:45:37 - 00:52:02: What Do the Men Have to Say?
00:52:02 - 00:57:10: Do Ad-Makers Want to Be Filmmakers?
00:57:10 - 00:58:11: An Advice For Your Younger Self
00:58:11 - 01:03:39: Quick Questions From A to Z
01:03:39 - 01:06:26: AI: Boon or Bane

Directors: Ayappa KM, Aakash Bhatia, Kopal Naithani, Prakash Varma, Prasoon Pandey, Shirsha G. Thakurta & Tejal Patni
Moderated by Sneha Iype

Find them on Good Ads Matter Ad Makers’ Collective: https://www.goodadsmatter.com/directors

After a vision upheld for almost two years, four months of tireless and infallible planning, and a couple weeks of irresistible tease for you guys, the Directors’ Roundtable is here and it is all yours to keep!

For the 78th Indian Independence Day, we believe there is no greater gift from us to you than the biggest creative minds coming together to “Make Advertising Great Again.”

So, that’s a wrap for the Directors’ Roundtable for the year! Missing the lovely masterminds already but also waiting to share the next panel with you now 👀

Subscribe to our YouTube channel to stay updated on new Episodes, and here’s the link to the Roundtable playlist so you can find everything carefully curated in one place ;)

   • Good Ads Matter Roundtable Season 1  

𝘗𝘚.: 𝘔𝘦𝘯𝘵𝘪𝘰𝘯𝘦𝘥 𝘢𝘥𝘴 𝘢𝘳𝘦 𝘭𝘪𝘯𝘬𝘦𝘥 𝘪𝘯 𝘵𝘩𝘦 𝘷𝘪𝘥𝘦𝘰.

Show Concept: Good Ads Matter
Production Company/Presented by: Purpose Studios
Space Partner: Snowball Studios

Special thanks to Raman Chauhan & Gorky M.

GAM Roundtable Creative Development & Execution: Abhishek Mani & Arya Kastwar
Director of Photography: Sarath Sivan
Cinematographers: Yash Panchal, Krishnaa Joshi, Vinayak Khithani, Utkarsh Masand, Debabrata Hazarika & Arnold Robert
Photographer: Omkar Kocharekar

Creative Director (Pre-production): Nitish Budhkar
Production Design Company: A-SQUARE
Production Designer: Ankur Sanjay Aserkar
GAM Team: Arya Kastwar, Abhishek Mani, Khushi Mundhwa, Padmaja Rathore, Rutwik Deshpande & Rahul Rajeev

Post Production: Purpose Studios
Offline & Online Editor: Debabrata Hazarika
Colourists: Debabrata Hazarika & Sarath Sivan
DIT: Arnold Robert

Line Production: Krishav Media & Entertainment
Line Producer: Akash Shrivastava
Camera, Lenses & Sound Partner: Siddhartha Production
Gaffer: Wasim Ansari
Lights Equipment: Golden Lights

Special thanks to our Former Good Ads Matter Team: Shweta Singh, Hetvi Kamdar, Akankksha Rustagi & Diksha Rajput

Cooperator: Himanshu Singh Gurjar

Good Ads Matter: https://www.goodadsmatter.com/
Purpose Studios: https://www.purposestudios.in/