Скачать или смотреть The audible driving experience BMW Designworks Internship 2015

The concept : create a brand new immersive experience by creating your own music while driving an electric car.

How : by recording the sounds the car makes and mixing it together in real time so as to get a new kind of music.

The idea is to record and mix all the different noises around a car in motion (electric motor, wind, brakes, suspensions...), transforming it into a new kind of music in real time.
The pilot can set a lot of different parameters as well as interacting with the sounds he is recording.
While drinving, he improvises his own song, following the tempo of the car's speed.

Why : for thermal engine sport cars, the sound the engine make is part of its DNA. But electric cars all sound the same, from a Renault Zoe to a BMW i8. So my question was : how to place the hearing feeling at the heart of the electric driving experience ?

For a more personal point of view, I wanted to demonstrate that as a car designer, I can be creative from a lot of different perspectives, and I wanted to go through with my ideas and materialize the craziest ones I had.