How Nike Stole The Olympics

Amazing athletes, golden shoes & the guardians of the Olympics - this is the story of how Nike stole the Olympics.

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⏱ Timestamps
00:00 Atlanta Olympics & Michael Johnson
01:50 Who Owns The Olympics?
04:44 Ambush Marketing
08:05 Nike's Reaction
09:23 Free Speech vs. IP Protection

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#nike #olympics #marketing