Cole Bennett on Lyrical Lemonade album, Amusement Park, Yeat, Kanye, iPhone Vids, Juice WRLD & More

#OurGenerationMusic #LyricalLemonade #ColeBennett #OGM

Lyrical Lemonade founder and director Cole Bennett has become one of the most influential tastemakers in hip-hop for many reasons, but one stands out amongst the rest: determination. Hailing from Plano, Illinois — a suburb 60 miles southwest of Chicago — the 25-year-old videographer has an insatiable desire to push the culture forward, having a major hand in the careers of generational stars in Juice WRLD, Ski Mask The Slump God, Trippie Redd, Lil Skies and more. While his stake in the game stems from his intrinsic ability to bring his “out-of-the-box” ideas to life — most recently shooting videos with Ski Mask, Yeat and Lil Yachty all from his iPhone — he has sights set on bigger and brighter things. With a keen eye for creativity and visions of growing the LL brand far beyond its visuals, ‘The Simpsons’ super-fan evokes inspiration at every turn, enlightening fans on his journey, mindset and quips for success with OGM host Hakeem Rowe. Touching on the future development of a Lyrical Lemonade amusement park, a LL compilation album, movie theatres, haunted houses and many other endeavors, expansion is Cole’s main focus as of late, saying “I want Lyrical Lemonade to have many different meanings, for many different people, for different reasons.” Eyeing to become one of hip-hop’s next multifaceted moguls, Bennett looks to continue “building worlds” brick-by-brick for as long as he can, wholeheartedly uplifting the next generation of creators in our latest Our Generation Music exclusive interview.

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0:00 COLE BENNETT INTERVIEW
1:56 -- "How many Birkenstocks you got?"
3:25 -- "How did coming from a small town [Plano, Illinois] impact you creatively?"
5:20 -- Cole's football career in high school
6:38 -- 'The Simpsons' influence on Cole Bennett's creativity
8:46 -- "What films are you inspired by?", influence of Tim Burton
12:00 -- "How do you go about writing your video treatments?", Passion for writing
14:50 -- "The hardest treatment you've ever had to come up with?"
15:50 -- Getting through creative blocks, "taking breaks is good for you"
17:10 -- What are some things you do outside of making videos?
18:05 -- Finding balance in his life, the good in going to therapy
20:00 -- The impact of dreams, how MGK's "Papercuts" came from a dream
24:12 -- "How do you go about choosing the songs for your videos?"
25:25 -- Being inspired by songs, helping artists create, working with Yeat on "Poppin"
28:36 -- The evolution of music, short attention spans, "just have fun"
31:00 -- Playboi Carti's impact on hip-hop
32:38 -- Thoughts on Kanye West, Donda 2, working with Ye on "Mixed Personalities"
36:20 -- Use of colors in your art, videos, working with Justin Bieber
40:10 -- Shooting videos on iPhone, the differences between that and typical shoots
43:20 -- Getting into shooting videos on your own, expressing yourself, inspiring the youth
45:40 -- Top 3 favorite videos Cole's created
48:15 -- "Putting artists in different worlds"
49:30 -- Cole on a possible Lyrical Lemonade compilation album, thoughts on labels
52:00 -- Getting hands-on in the studio, becoming an "executive producer"
54:30 -- The sound/curation of the Lyrical Lemonade album, "like my first movie"
55:30 -- Dipping into movies in the future
56:38 -- Offered shows by Netflix, not being "ready for it" just yet, passion project
58:25 -- Cole on success, self-awareness, honesty
1:00:20 -- The "family" nature and growth of Lyrical Lemonade
1:02:20 -- Being genuine, pure in your work and life, loving music, Internet era
1:05:16 -- Wisdom from Cole to the next generation of creators
1:08:05 -- "extending the experience of Lyrical Lemonade," the future of LL
1:10:55 -- Cole being an inspiration for up-and-coming directors, putting on directors
1:10:55 -- Cole being an inspiration for up-and-coming directors, giving flowers to DotCom Nirvan, LONEWOLF
1:14:35 -- Giving knowledge and empowering the next generation, being a "fan first"
1:19:00 -- Handling love, success and criticism of his work, "living with purpose"
1:20:55 -- Cole Bennett on Juice WRLD's persona, "the kid in him"
1:29:00 -- Message for Our Generation