Скачать или смотреть Fostering 3M’s Culture of Innovation

If everyone is doing the same thing, no one is doing anything unique. To stand out, you need to innovate. But how do you foster a company culture that encourages champions and nourishes innovation? Michael Diamond, an Assistant Professor of Integrated Marketing and Communications at NYU School of Professional Studies, was interested in finding the answer, so he turned to Milena Oliveira, the Senior Vice President & Chief Marketing Officer at 3M, for some insight. Hear’s what she had to say!


To hear more from Michael, check out his full episode of Marketing Trends here:    • The ‘Death’ of the CMO? With Michael Diamo...  

To hear more from Milena, check out her full episode of Marketing Trends here:
https://bit.ly/3P81l4f

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