How to Write a Hook and Engage your Audience

How to Write a Hook and Engage your Audience

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00:00 Start
00:23 What is a hook?
00:43 Tip #1 on how to create a hook
01:04 Tip #2 on how to create a hook
01:25 Tip #3 on how to create a hook
01:41 Tip #4 on how to create a hook
02:06 The BEST option to create a hook
02:36 Dos and Don’ts of writing hooks

How to write an engaging and unique hook:
Intro:
With a deadline approaching, Ken stares at his blinking cursor unable to write a word. Why is it so difficult to write a captivating hook? Ken is not alone. So many students struggle with starting their essays but in this video I’ll explain the most common techniques you can use to write a hook and I’ll tell you the absolute best technique you can use whether it’s in an essay or a sales pitch.

First what is a hook and why do I need it?
A hook consists of the first few sentences of your introduction that’s used to captivate or hook your audience so they want to keep reading or listening. The hook should be intriguing and related to the topic of the essay or speech so that your audience starts engaging with your ideas
How do I create a Hook?
Vivid description or story
One option is to create a vivid description or a story: This technique engages your audience right away because they need to imagine the scenario you’re painting with your words. Use vivid verbs to show what someone is doing and add only relevant details that will easily transition to the topic of your essay.
Quote from an authority
When you can’t think of a way to hook your audience, another option is to let someone else do it by using a quote. The quote should be from someone with authority on the topic you’re writing about and it should be something interesting they say. Make sure it’s not too long since you don’t want it to run on and have the reader lose interest. Do cite your hook if you’re introducing facts/statistics or information your got from another source

Interesting facts or statistics: show me the #s. Do cite your hook if you’re introducing facts/statistics or information your got from another source
Another way to hook your audience is to start with an interesting fact or statistic. The fact or statistic should be fairly unknown and something that may slightly shock the audience. Again remember to properly cite your information.
Another way is to ask meaningful questions. Many times students will ask a rhetorical question, but it’s not always meaningful. Other times students will ask a question that just repeats the prompt. In order to create a meaningful question, think about what you’d ask your audience if you want your audience to really care about your topic? What aspect of your topic would they connect with?
Finally the BEST way to hook your audience is to use the story technique and combine it with another technique.
Combine any of these techniques with the story technique
Why the emphasis on a story? Cognitive psychologist Jerome Bruner suggests we are 22 times more likely to remember a fact when it has been wrapped in a story. Why? Because stories are memorable. Stories help us grab the gist of an idea quickly. They trigger our emotions. Injecting hard numbers into your story will raise the stakes and bring your call to action into clearer focus.
Dos and don’ts for writing hooks
Dos: Keep it short and clear make your hook super long 1-3 sentences is ideal
Make sure your hook introduces and leads into your main topic. You don’t want your hook to focus on a topic not covered in the essay.
Another tip is to make sure you cite outside information in order to avoid plagiarism
Next, even though your hook is the first part the audience reads, try to write it last. It helps to have your argument established so you can think of an appropriate hook
Finally, Don’t start with a dictionary definition--Definitions tend to be dry and boring and don’t really engage audiences.


Conclusion:
In summary, when writing a hook, put yourself in your audience’s shoes and think about what would get them excited or interested about your topic. Even if you’re assigned a topic that you don’t find interesting, it’s your job to be your essay’s cheerleader and hype it up! Good luck!


#howtowriteahook #essaywritingtips #writingahookforanessay